Making an Impact with Engaging Creative Experiences
Ohio Lottery - KENO
WORK CATEGORY
Promotional & Retail Marketing
INDUSTRY CATEGORY
Gaming & Lottery
KPIs
Engagement, Visits, Visit Rate
Overview
AfterMath created a unique, creative ad experience to support the KENO brand for the Ohio Lottery, targeted to thrill-seeking gamers, lottery players, casino visitors and sports fans, all of whom are more likely to participate in KENO play.
Results
Channels
Digital Advertising
Challenge
The Ohio Lottery needed to further engage its core target audiences in game play for KENO and create a seamless, timely and relevant experience that emphasizes the fun and entertainment of KENO.
Strategy
We created a multi-functional rich media ad unit that allowed us to create awareness and excitement among our audiences in one seamless user experience. The ad unit allowed users to scroll through our KENO videos, a “Find a Retailer” map integration and an Ohio Lottery app download call-out. Each piece of the ad unit worked cohesively to serve our goals of awareness and consideration, ultimately leading users to take action and play KENO.