Virtual Reality Installation Experience Stands Out, Garners Interest & Increases Sales
Rinnai
WORK CATEGORY
Experiential Events & Tradeshows
INDUSTRY CATEGORY
Home & Building
KPIs
Awareness, Leads, Sales
Overview
When Rinnai launched a new tankless water heating product, they wanted a promotional campaign that featured several new installation benefits.
Results
Channels
Digital Advertising
Email Campaign
Experiential/Trade Show
Public/Media Relations
Streaming Audio
Trade Media
Challenge
Rinnai was already the leader in the category, but brand awareness was low, and competitors were beginning to creep into the space.
Some dealers were intimidated by the complexity of replacing a traditional hot water tank with a tankless unit as well as the higher cost, as dealers were not equipped with the proper sales techniques and data to convert customers.
Strategy
We proposed a virtual reality experience where dealers could install the new product “first-hand” and implemented it at numerous existing events, including IBS, customer VIP events and Rinnai’s own mobile marketing tour.
This game-ified approach was the perfect standout and earned the product plenty of attention from the media and, most importantly, industry tradesmen.
