Multi-Channel Engagement Harnesses Consumer Interest & Drives Dealer Leads
Clopay
WORK CATEGORY
Media Planning & Optimization
INDUSTRY CATEGORY
HOME IMPROVEMENT
KPIs
Leads, Sales
Overview
We built an omnichannel campaign to spark consumers imagination and encourage them to look at their garage door, an oft overlooked home feature, in a new light.
Results
Channels
Broadcast
Online/Streaming Video
Custom Content
Digital Advertising
Paid Search
Paid Social
Public/Media Relations
Challenge
Consumers view their garage door as a functional feature, and they don’t see it as a significant opportunity to boost their curb appeal.
To meet sales goals, Clopay Garage Doors needed to reach, inspire and engage homeowners all while driving them to Clopay’s dealer network, keeping cost efficiency in mind.
Strategy
We developed a multichannel campaign designed specifically for the consumer journey, with touchpoints throughout, to excite and inspire homeowners about the possibilities a new garage door could bring to their home.
We further targeted dynamic messaging to a qualified, in-market audience to reduce waste and increase efficiency.
